72% of People Have Used Voice Search Through a Digital Assistant in 2019

A study from Microsoft on consumer adoption of voice technology in 2019 shows that most people are using voice search.

Microsoft’s 2019 Voice report analyzes the adoption and usage of voice-enabled technology, such as smart speakers and digital assistants.

According to the report, 75% of households will have at least one smart speaker by 2020.

Here’s a summary of key findings from the report which are specifically related to voice search.
Conducting a search is the most popular voice command

Searching for something is by far the most people thing to do with voice-enabled technology:

• 72% of people use voice search through a personal digital assistant
• 35% of people have used voice search through a smart home speaker

Here’s what people are searching for with smart speakers and digital assistants:

• 68% of people say they search for quick facts
• 65% of people say they look up directions
• 52% of people say they search for a product or service
• 44% of people say they conduct additional research for products and services
• 31% of people say they use voice search to compare products and services

So, 2 out of 3 of the top types of searches are shopping-related. Voice search is shaping up to be a big business driver for retailers. [Readmore]